What's the cost of launching too soon?

How often does this happen? A new website, a new business, a new relationship is brought out to the world premature. It is so hard to hold back. You've been working on this thing in your head at two in the morning for so long, you'll do anything to get it to the next step.

Anything fresh brings new energy. It takes but one point to begin. It takes but a second point to start the spread. Think of a single striking point on a pane of glass. The resulting spread from such a minor fracture can reach to all edges.

So what is the cost factor of starting the spread before your message is in place? Customers come seeking new energy. Face it. What ever "it" is, "it" has been covered. Search for what ever "it",  The answer is there. But the energy may very well not be. And when it is not, no one is coming back.

Make damn sure you have the energy going. Do not launch a second sooner. Pebbles make ripples, boulders make waves. Wait to be a boulder.